a2a Inspirations>
The REAL secret to success

February 7, 2006

‘Feeling and longing are the motive forces behind all human 
endeavour  
and human creations.’ 
Albert Einstein 
 
Greetings everyone! I am Jenny Mallos and, as Linda 
mentioned last week, I will be sending you a weekly message 
in her absence. I hope it inspires you as much as I know 
Linda does! 
 
The topic of ‘being successful’ has been a prominent one 
for me and my clients over  
the last couple of weeks. Whether it’s reading profiles on 
successful people in your  
particular industry or reading books or attending courses 
on various success  
strategies and secrets, there is no shortage of information 
out there. 
 
But there is one thing missing: Has anyone bothered to ask 
you what success  
means to YOU? Do you have your own definition of success? 
And if you don’t how  
will you know when you have reached ‘SUCCESS’ in your 
world? 
 
Too often we equate success with money. This is 
understandable in some ways,  
since money is tangible and a universal concept. Whole 
nations gauge their relative  
success or not based on economic performance as do 
companies and businesses.  
The more you have, the more successful you are. 
Unfortunately this has also  
become the yardstick for measuring an individual’s level of 
success. 
 
But I believe we KNOW – whether we are conscious of it or 
not – that money does  
not equal success. It may be a part of the equation but it 
certainly isn’t the whole  
picture. The problem is we don’t spend enough time, if any, 
on figuring out what  
those other parts of the picture are for each of us. 
 
Too often we equate success with someone else’s story. We 
read about how other  
people became successful - what they did, the obstacles 
they overcame, the  
sacrifices they made and what they finally achieved that 
made them successful in  
THEIR eyes – only to adopt THEIR model as a model of 
success for ourselves. What  
was meant to INSPIRE us to be all we can be ends up 
becoming our weakest link  
because we end up thinking: ‘But I could never do THAT.’ 
 
Who said you had to do THAT in order to be successful? I’m 
pretty confident that all  
those people we read about in books and newspapers would 
never assume  
someone else has to achieve what they did, or even do it 
the way they did, in order  
to be ranked among the success stories of the world. 
Success, like most things, is a  
very subjective and personal thing. 
 
Success is also a PERSPECTIVE. I vividly remember a story 
my coach told me about  
two participants in an Anthony Robbins seminar (she was one 
of the coaches at the  
time). One person stood up and said he thought he was a 
failure because he didn’t  
meet all his targets at work, he hadn’t reached his ideal 
weight yet, his kids didn’t  
always listen to him and he had let his wife down on 
several occasions by not doing  
what he promised. 
 
And then another person stood up and said he had just lost 
his job, his wife left  
him, he was overweight, he had no home to speak of and he 
had to borrow money  
in order to attend the seminar. When asked whether he 
considered himself a  
success or failure he almost shouted that he was a success. 
When asked him why  
he thought that, he responded: ‘Because I’m here!’  
 
Which yardstick are YOU using to measure your level of 
success? Have you clearly  
defined what success looks like and what it means for you? 
This week, I invite you  
to seriously take this task on: spend time defining and 
writing out your personal  
definition of success. Then put it somewhere where you can 
see it daily to remind yourself.  
 
Have an inspiring week! 
Jenny 
www.totaltransformationlifecoaching.com 
Email: coachjen@totaltransformationlifecoaching.com Site Meter